What benefits do designated Craft Center Galleries and Craft Education Centers receive?
The State of Vermont stamp of approval. Vermont State Craft Centers become part of a "brand" that – to Vermonters, visitors, and the crafts community – signifies quality, ingenuity and uniqueness.
- The opportunity to work with the State of Vermont on collaborative marketing activities. These activities reinforce the cache of Vermont State Craft Center designation and leverage each individual craft center’s marketing and outreach for greater reach, more frequent impressions, and more powerful impact.
Efforts may include presence on the Vermont Department of Tourism & Marketing website (www.VermontVacation.com) and other State of Vermont websites (ex. Vermont Byways), cooperative advertising campaigns (ex. Vermont Life, or other relevant publications), listings in Vermont publications (ex. Vermont Guidebooks, Vermont Road Map & Attractions Guide, etc.), co-marketed events and promotions (ex. Open Studio Weekend), and media FAMs and press tours.
Featured Presence on this website and the opportunity to showcase your news, events, featured exhibits and/or craftspeople and artisans.
Networking and sharing of best practices, new ideas, and resources on issues ranging from retail practices and challenges to fundraising for education initiatives.
Coordination of activities and efforts to draw attention to your craft center and/or education center, further differentiating your entity and attracting new business. Examples could include coordinating schedules to bring prestigious instructors to teach and exhibit in Vermont, or encouraging discipline-specific statewide craft tours and education initiatives.
- Statewide peer-to-peer networking among Vermont State Craft Center leadership and with State of Vermont officials.